What's Ahead
The Road
Ahead.
Some eggs are still in the nest. Some are just starting to crack. Here's what's coming from Shaffer Farms.
The Roadmap
Eggs Still Incubating
Just Gerald Music — Full Label Launch
The record label is warming up. Original recordings, artist signings, and distribution partnerships are in the works.
Straw Grass Farm Program
Teaching other farms to grow grass varieties for natural drinking straws. Shaffer Farms acts as buyer of last resort — if you grow it, we'll buy it.
Just Gerald Seaweed — Fertilizer Research
Fermenting varieties of seaweed into organic fertilizers. Closing the loop between ocean and soil on the BC coast.
Squintwerks iOS App
The AR Future Cam is coming to iOS. Android is live — Apple is next. Point and watch on every device.
Just Gerald Magazine — New Territories
Expanding editorial coverage to new regions. More territories, more reviews, more best days ever.
Cratemakers — Social Enterprise
A Shaffer Crate & Block program giving work to the underemployed and life to piles of junk wood. Salvaged lumber becomes handmade crates.
Just Gerald Images — Photography Collection
A curated collection of Gerald's photography available for licensing and print. Travel, landscape, and documentary work.
Landyville — Children's Book Series Expansion
New titles in the Landyville series. Real Land Rovers. Real jobs. Real places. Stories for kids ages 4–8.
The Shaffer Farms Physical Property
One day — actual land, actual buildings, actual chickens. A real farm on the Sunshine Coast where all the brands come home.
The Best Ideas
Take Time.
We don't rush the incubation. Every brand in our universe started as a quiet idea that needed time to grow. The ones on this page are next in line.